Uplus is out to grab the No. 1 slot in the nation’s telecommunications market with its launch of fourth-generation network services early this month.

“This is the new beginning. It will mark the beginning of a new world that will be completely different from yesterday’s world,” Lee Sang-chul, vice chairman and CEO of LG Uplus said on June 30 to mark the launch of its Long Term Evolution services.

As of July 1, LG Uplus began offering commercial LTE services in three metropolitan cities including Seoul.

As of September, LG Uplus plans to widen the scope of coverage to offer services to most metropolitan cities in the nation.

Lee also predicted that LG Uplus, the nation’s smallest mobile carrier, will be able to take the market lead with the groundbreaking new service.

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